Case Studies

Fitbit Insights Explorer

Helped launch Fitbit’s first experimental lab powered by a Google large language model to explain noteworthy insights in your personal health and wellness data. Developed novel guidelines, prompt engineering techniques, and evaluation criteria to provide safe, empathetic, and useful answers.

Company
Google

Year
2024

Fitbit App Redesign

Helped redesign Fitbit’s app by developing content strategies for chart headlines, education, and onboarding flows for body vitals like body temperature, resting heart rate, weight, and glucose tracking. Also improved user navigation of flows moving them from legacy Fitbit to Google accounts.

Company
Fitbit

Year
2023

Chronicles of Me

Drove the storytelling and narrative of the “Chronicles of Me,” a proposed vision tying behavior change and genetics for the app experience. Wrote scenarios for a user managing their potential high risk of Type 2 diabetes and how we would meet their needs based on behavior change principles.

Company
23andMe

Year
2021